English Language and Public Relations
- 2021
- 2022
(20)
| Course No رقم المساق | Course Name اسم المساق | Credit hours الساعات المعتمدة | Course Description وصف المساق |
|---|---|---|---|
| 4001 | Arabic Language | 3 | This course covers a various number of linguistic issues in Arabic language. It aims to provide the student with a high level of skills and practices that would contribute to promote his language abilities either spoken or written. |
| 4002 | Islamic Culture | 3 | This course is designed to emphasize a group of principles and thoughts that affect human attitudes to life from an Islamic point of view. It stresses the direct relationship between man and Allah, and aims at improving this life by liberating the human m |
| 4320 | Modern History of Palestine | 3 | This course aims to introduce students to the history of Palestine and the events that Palestine has been subjected to from the second half of the nineteenth century until the end of this era. |
| 8239 | Skills for Life | 2 | he transition from high school to university can be a challenge for many students. Learning expectations are different. The student must play a more effective role in the learning process and assume greater responsibility, and he must adapt to the new learning culture very quickly. This course is designed to assist the student in the transition process more easily and to increase and develop important life skills related to the student's personal behaviors, so that he is better prepared for his academic and professional career. This course focuses on self-awareness, personal growth, and building positive relationships with others. Through these skills, along with the desire and dedication to learn, and the desire to help others, a student can be successful at the university, able to make significant contributions to his family, employers, societies and the world at large |
| 8991 | Computer Skills | 3 | Introduction to computers (computer parts and their functioning, binary system, computer and society), use of one of the operating systems, computer networks, word and text processing, data scheduling, use programs for database management, Internet use. Use of ready-made software packages. |
| 8992 | Computer Skills LAB | 1 | |
| 8996 | English A2 | 0 | This course is designed to help minor university students with the beginner A1 and A2 levels improve their English Language proficiency in the four skills (reading, writing, listening and speaking) to reach the pre-intermediate level (B1) as benchmarked by the Common European Framework of Reference (CEFR). It places the students and their needs at the center of the learning process by ensuring that they encounter the most relevant and useful language at the right point in their learning. The English A2 course is rich in practical activities as it provides students with a wide variety of listening, speaking, and writing tasks that motivate them, address their language needs, develop their skills, and help them to become confident users of the English language. It also integrates students with using technology to serve their educational purposes, by means of Google Classroom and Cambridge One Learning Management System to watch purposeful educational videos and carry out online tasks and homework to increase their exposure to the language. |
| 8997 | English B1 | 3 | This course is a continuation to course English A2. It is designed to help minor university students with the beginner A2 level improve their English Language proficiency in the four skills (reading, writing, listening and speaking) to reach the pre-intermediate level (B1) as benchmarked by the Common European Framework of Reference (CEFR). It places the students and their needs at the center of the learning process by ensuring that they encounter the most relevant and useful language at the right point in their learning. The English B1 course is rich in practical activities as it provides students with a wide variety of listening, speaking, and writing tasks that motivate them, address their language needs, develop their skills, and help them become confident users of the English language. It also integrates students with using technology to serve their educational purposes, by means of Google classroom and Cambridge One Learning Management System to watch purposeful educational videos and carry out online tasks and homework to increase their exposure to the language. |
| 8999 | Entrepreneurship | 2 | Its course is designed to help students consider becoming job innovators rather than just job seekers. It is an introduction to the practice of entrepreneurship and an opportunity for participants to consider their preparation for an entrepreneurial career and more advanced training in entrepreneurship. It covers the nature of entrepreneurship, different types of career opportunities, identifying local entrepreneurs, assessing entrepreneurial trends and identifying potential challenges and risks that entrepreneurs may face. |
(3)
| Course No رقم المساق | Course Name اسم المساق | Credit hours الساعات المعتمدة | Course Description وصف المساق |
|---|---|---|---|
| 4308 | Hebrew Language | 3 | Designed to study the basic Hebrew language skills. Students will learn listening, speaking, reading, and writing skills in Hebrew. The relation between Hebrew and other languages will also be high lighted. |
| 4321 | Development in the Arabic World | 3 | This course covers the following topics: the economy, social status and civil in the Arab world, the analysis of the situation of the Arab at the international level, the principles of development, the characteristics of Arab integration, the fundamental |
| 4322 | Contemporary Problems | 3 | This course discusses the fundamental problems humanity face. These problems affect people as individuals or groups in terms of the social economic, political or health aspects, and which, in turn, affect their happiness. |
| 4323 | French Language | 3 | Designed to study the language and culture of French speakers. Students will develop rudimentary listening, speaking, reading and writing skills in French, and will study cultural, geographical, and historical aspects of French and other French – speaking |
| 4325 | Spanish Language | 3 | Designed to study the language and culture of Spanish speakers. Students will develop rudimentary listening, speaking, reading and writing skills in Spanish, and will study cultural, geographical, and historical aspects of Spanish and other Spanish – spea |
| 4326 | German Language | 3 | Designed to study the language and culture of German speakers, Students will develop rudimentary listening, speaking, reading and writing skills in German, and will study cultural, geographical, and historical aspects of German and other German – speaking |
| 4416 | Light Microscopic Preparations | 2 | |
| 4622 | Democracy, Human Rights, & Human International Law | 3 | The course stresses the notion of democracy, its history with new applied samples in view of studying the Palestinian situation. It also emphasizes the notion of human rights and its history, in addition to the tools and mechanisms adapted to protect thes |
| 4626 | The History of Science in Arab & Islam | 3 | This course discusses the issue of science in Arab World before the spreading of Islam. Then it discusses the impact of Islam on science in general. The course contains several subjects, such as the science of Fiqh (Islamic law) and legislation Hadith (Pr |
| 5440 | Home Garden | 3 | This course includes the definition of home garden and its benefits, problems and objectives, design and choice of location in addition to its role in achieving food security for developing communities and building a strong family agricultural economy. |
| 5456 | Turkish Language | 3 | Study the basics and principles of the Turkish language, where the four language skills include reading, writing, speaking, and listening. To the level in which he is able to write correct sentences, express himself in simple words, and understand reading and listening at the level of a paragraph about things related to and surrounding him. |
| 8237 | Psychology | 3 | The course deals with the principles of psychology, general psychological laws of human behavior, and the goals of psychology in terms of knowing the factors and variables that govern behavior, understanding it, predicting it and judging it by addressing the general topics of psychology |
(63)
| Course No رقم المساق | Course Name اسم المساق | Credit hours الساعات المعتمدة | Course Description وصف المساق |
|---|---|---|---|
| 8400 | Reading 1 | 3 | This course emphasises intensive reading techniques and the application of these techniques to a variety of texts. This comprehensive reading program enhances reading skills, improves comprehension, expands vocabulary, and provides strategies for managing different types of reading materials. |
| 8401 | Reading 2 | 3 | This course introduces advanced techniques and strategies used by successful readers. Work extends beyond simple texts into discourse, tackling high cognitive skills such as analysis, synthesis, and evaluation (interpretation skills). Students will be exposed to extended, authentic articles from magazines, journals and websites. |
| 8402 | Writing 1 | 3 | This course puts efforts into academic paragraph writing, concerned with basic sentence structures and appropriate rhetorical modes. It equips the English majors with the required writing skills, starting from sentence-level writing (with different types and degrees of complexity) and ending with paragraphs of different purposes. Students, at this stage, are carefully taught the nature and format of a paragraph and are guided to write samples of that, using correct, precise, and logically-related sentences. In other words, students learn to tackle writing not only as a product but also as a process, using a step-by-step approach that holds drafting, revising, and editing to produce well-organized and clearly developed paragraphs that are essential to academic writing in English. |
| 8403 | Writing 2 | 3 | This course is a continuation of Writing 1. It covers extended writing activities that lead to preparing students for essay writing. Students are expected to express complex ideas sequentially using simple language. Their writing is expected to be comprehensible to a native speaker who is not used to reading the writing of foreigners. |
| 8404 | Oral English 1 | 3 | This course exposes students to different types of standard speaking inputs on routine matters. It also gives them the opportunity to talk about topics related to their personal interests or about everyday life. |
| 8405 | Oral English 2 | 3 | This course allows the students to practice oral/aural skills in individual presentations, group discussions, and role-playing exercises. The course focuses on improving listening comprehension, participating in class discussions, understanding conversational strategies, giving individual and group presentations, and interacting with native speakers |
| 8406 | Grammar | 3 | This course covers the fundamental syntactic elements of English grammar that are essential for the comprehension and production of the language. Students will acquire knowledge of English grammar through exploration and analysis |
| 8407 | Linguistics 1 | 3 | This introduces the basic concepts of linguistics. It also covers the complexity and regularity of language. Emphasis is given to analysing the English language systems: phonetics, phonology, morphology, syntax, and semantics. Finally, the course gives particular emphasis on phonetics. |
| 8408 | Linguicitcs 2 | 3 | This is a continuation of linguistics I. It is an introduction to language-related topics, i.e., historical linguistics, language and the brain, sociolinguistics, bilinguals and language acquisition. Each of these introductory topics may be offered later as a course at a more advanced level. |
| 8409 | Discourse Analysis | 3 | This course provides an introduction to discourse analysis, the study of language in context. It examines how language is used in society and how it reflects and shapes our world. It draws upon major linguistic theories. |
| 8410 | Research Inquiry in TEFEL and Linguisitcs | 3 | This basic research method course is designed to enable students to start research in Linguistics and TESOL. It provides students with essential knowledge and the steps involved in the research process. It also equips students with specific skills helpful in conducting research and guides them to write a research proposal (outline) and a short research report. The course covers concepts, principles, and main types of research methods (quantitative and qualitative). The topics concentrate on identifying and formulating problem statements, developing research objectives and research questions, locating and organising related literature, selecting appropriate research designs, determining population and sample, using valid and reliable research instruments (i.e. questionnaires and interviews), data processing analysis, and reporting research results |
| 8411 | Translation 1 | 3 | This course introduces the students to the general principles of translation both from English to Arabic and from Arabic to English. Emphasis is placed on the different stages of the translation process, the difference between translation and transliteration, the use of dictionaries, translation procedures and the translation of idioms. |
| 8412 | Translation 2 | 3 | This course gives more chances for students to practice translating longer texts. It builds on students’ learning experiences in Translation 1, from simple concepts and texts to more advanced complex texts. In addition to effective translation techniques, students will learn to consider other vital structural relations and contextuality elements. It prepares students to translate longer texts of various types from Arabic into English and vice-versa, alongside highlighting the fundamental problems facing Arab learners of English translation. |
| 8413 | Survey of English Lit. 1 | 3 | This course exposes students to the primary definitions, terms and genres in the field of literature. It emphasises the following genres: poetry, short stories, plays and literary essays. |
| 8414 | Survery of English Lit 2 | 3 | This course offers literary samples that cover different literary eras starting from Beowulf, going through the medieval ages to the eighteenth century, and ending with post-modernism. This includes familiarising students with the main features and other factors defining each era. |
| 8415 | TEFEL 1 | 3 | TEFEL 1 forms the required foundation for students to acquire knowledge of the methods and approaches of teaching English as a foreign language. It covers the major related pedagogical theories and schools in educational psychology and linguistics. |
| 8416 | TEFEL 2 | 3 | This is a continuation of TEFEL 1. It will expose students to the main teaching methods and techniques of the four language skills (reading, writing, listening and speaking) in addition to grammar and vocabulary. It also covers all specifications and activities related to teaching each skill. Moreover, it will train students in building and developing their lesson plans. |
| 8417 | Assessment and Evaluation in TEFEL | 3 | This course covers the assessment theories related to teaching and learning foreign languages. Moreover, it exposes students to various techniques and methods for assessing the four language skills, vocabulary, and grammar. |
| 8424 | Second Language Acquisition | 3 | This course presents the various theories of second language acquisition. It also demonstrates the interface between the theory of language learning and classroom practice |
| 8747 | Graduation Project | 3 | The seminar is a supervised research course typically offered during the final semester of a student's undergraduate studies. During the first months, students are allowed to select an advisor who specialises in their area of interest. Throughout the semester, students engage in ongoing collaborative sessions with their advisor, during which they present their draft work for editing and review. |
| 8748 | Teaching Practicum | 3 | This course is designed to expose students to the EFL real teaching experience at local schools offered during the program's final year. During this course, students participate in a comprehensive, professional experience where they perform teaching all the roles required from any English language teacher, such as teaching, record keeping, and lesson planning. |
(6)
| Course No رقم المساق | Course Name اسم المساق | Credit hours الساعات المعتمدة | Course Description وصف المساق |
|---|---|---|---|
| 8296 | Interpretation | 3 | Interpretation is a course designed to equip students with the skills and knowledge needed to become proficient interpreters in various settings. The course provides an overview of the theories, techniques, and strategies used in interpretation, allowing students to practice interpreting in various real-life situations. |
| 8297 | Special Topics in Literature | 3 | Special Topics in Literature is a course designed to provide an in-depth exploration of specific themes, genres, or authors within the broader field of literature. The course is designed for students who wish to delve deeper into specific areas of literature beyond the foundational courses. Students will gain an appreciation for the nuances of each genre or theme and develop analytical and critical thinking skills. |
| 8418 | EFL Classroom Dynamics | 3 | This course covers different language teaching and learning patterns that occur in EFL classrooms, including teachers’ and students’ roles. In addition, it targets different findings of classroom research. Finally, it will explore actual processes taking place in the EFL classroom, such as problems, discussions, dialogues, etc. |
| 8419 | EFL Distance Education and Instructional Technology | 3 | This course provides students with an overview of the field of distance language learning and using technology in TEFEL. It examines key issues within distance language contexts. It allows students to practice technological tools for teaching English as a foreign language. |
| 8420 | Contextualising EFL Practice | 3 | This course will allow the students to review the English curriculum used in official education in Palestine. It will also introduce them to the main educational policies adopted by official Palestinian bodies regarding teaching foreign languages at different levels. Finally, the course paves the way for students to gain insights into the current curriculum and how to enrich it in light of international frameworks. |
| 8421 | Syllbus Design | 3 | This course examines the theoretical and practical issues involved in syllabus design and curriculum development in the foreign language context. It reviews various types of syllabi under various educational philosophies and paradigms. It also offers an overview of the course syllabus designers, including the fundamental aspects, societal needs assessment, curriculum and syllabus construction, and material preparation. |
| 8422 | Teaching English to Young Learners | 3 | This course introduces the main theories and procedural knowledge required for teaching English to young learners. It also gives students a chance to learn about teaching the four language skills to young learners with more emphasis on literacy skills. |
| 8423 | Developing Materials for Language Teaching | 3 | This course focuses on reviewing, developing and integrating foreign language teaching materials. It helps students to develop learning activities utilising visual aids and illustrations. The course also develops the student's ability to evaluate current materials implemented at Palestinian schools to enrich these materials. |
(22)
| Course No رقم المساق | Course Name اسم المساق | Credit hours الساعات المعتمدة | Course Description وصف المساق |
|---|---|---|---|
| 8425 | Principles of PR | 3 | This course will explore the history and development of public relations and present the theory and process of public relations, including the planning, implementation, and evaluation of PR campaigns. The subject will be major definitions, models, principles, perspectives, and practices. |
| 8426 | Principles of PR Management | 3 | This course introduces students to strategies for building and managing the relationships of a company or an nnnnnnnnnnnn with both its customers and noncustomer public, including the media, community, government, investors, distributors, and employees. It covers various topics, including ethics, public opinion, publicity, event planning, primary/secondary research, communication, writing for the media, and managing media relations. |
| 8427 | Event and Conference Management | 2 | Public relations and event management are interrelated ideas about planning, managing and evaluating. This course seeks to enhance students’ experiences through preparing, planning and managing conferences and other events. In this course, students will learn basic concepts and professional skills of PR conference and event management. They will also engage in related events and campaigns in the community. This course provides valuable topics such as event planning, coordination, sponsorship, programming, marketing, communications, risk management, event research, and event evaluation |
| 8428 | PR Practicum | 2 | This course allows the students to gain work experience in real-world situations, practice critical thinking, solve real problems, and develop design and innovation skills. This course will enable the students to obtain professional experiences in public relations, media organisations, advertising agencies, multimedia companies, etc. This course will enhance students' understanding of the day-to-day operations of a public relations agency and prepare them for a successful career in the field. |
| 8429 | Principles of Design | 3 | Students are introduced to the visual elements and principles of design demonstrations. Visual elements include point and line; shape and mass; texture; light; colour; and space. Design principles include unity and variety; balance; emphasis and a focal point; proportion and scale; movement, stability, and rhythm. Students will be expected to apply the concepts learned from the lectures and demonstrations to create 2 -dimensional visual compositions. |
| 8430 | Principles of Marketing | 3 | This course aims to introduce students to the basic concepts and new trends in marketing. The primary focus of this course is the study of consumer behaviour and building Profitable Marketing relationships, and analysing the marketing environment by conducting marketing research and use of marketing information systems; the course discusses strategies of market segmentation, targeting, Differentiation and positioning added to the strategies of product, pricing, distribution, promotion |
| 8431 | Art of Writing in PR (Arabic) | 3 | Since the art of writing and expression is one of the primary subjects in literary studies, it aims to develop the students' faculties in writing and refine it by generating dynamic cultural development among them. This course introduces students to the concept of writing, its skills, styles, and relation to other language domains. It also sheds light on examples from the written cultural heritage of the Arabic language. It helps students to differentiate between the different styles of writing. Finally, the course encourages students to practice Standard Arabic writing and to identify the types of expression regarding performance and purpose. |
| 8432 | International PR | 3 | The course is designed to introduce students to the global perspective of public relations with an emphasis on corporate and agency public relations. A primary goal of the course is to help students become knowledgeable about the ever-increasing development of the field worldwide and the opportunities it offers, especially in government, transnational businesses, non-governmental organisations, and global agencies. |
(6)
| Course No رقم المساق | Course Name اسم المساق | Credit hours الساعات المعتمدة | Course Description وصف المساق |
|---|---|---|---|
| 8433 | Case studies in PR | 3 | This course will advance students' public relations knowledge to a level that will apply in the workplace as a PR professional, as well as in graduate studies and continued research in the field. They will learn to think and act like strategic communications professionals while looking critically at how PR executives and practitioners deal will day-to-day responsibilities, ranging from crisis communications and media relations (social and mainstream) to marketing PR and community engagement. While there is no substitute for actually serving in the role, the course will help prepare students for the real world of PR. |
| 8434 | Photography and Montage | 3 | This course explores digital photography, integrating established principles of the photo medium and montage skills with digital technologies. Photo images are created and manipulated through digital software for fine art and commercial application. Also, the course aims to help students acquire and apply intermediate photography knowledge and skills, including digital workflow practices encompassing image ingestion, image verification, preproduction, production and postproduction using essential Adobe Lightroom, Camera Raw, and Photoshop. Students will demonstrate proficiency with acquisition techniques and output technologies. |
| 8435 | Work Ethics and Community Responsibility in PR | 3 | This course is designed to provide the students with the necessary knowledge of work ethics and community responsibility in light of PR scope. It promotes the culture of work ethics and community responsibility as a way of thinking in PR practices. Topics to be covered include; the responsibility towards the environment, community, individuals, work environment, business ethics and dilemma such as (privacy, credibility, etc.). |
| 8436 | Human Resources Management | 3 | This course is designed to familiarise the student with the major functional areas in the field of Human Resources. These areas include employment law, job analysis, planning, recruitment and selection, training and development, performance management and appraisal, career management, compensation and incentive pay, benefits, health and safety, ethics and fair treatment, collective bargaining and labour relations, and global HR management. |
| 8437 | Animated Ad Design | 3 | This course focuses on applying students' skills in designing creative animated advertising using 2d animation applications and video advertising; students will learn how to integrate images, text and design elements to produce creative animated output for websites and other media. |
| 8438 | Journalistic editing | 3 | With traditional and contemporary editorial roles in mind, this course will help students sharpen their journalistic skills while being critical and creative thinkers as they engage in editing. Because the news and journalistic accounts are fluid, editors and, by extension, students in this class must be capable of adapting to change and making informed decisions within the realm of solid journalistic standards. Readings, guest speakers, course assignments and discussions are designed to help students achieve these goals. |
| 8439 | Strategic Planning and Decision Making | 3 | The course emphasises the value and process of strategic management. In addition to familiarising students with the new subject matter, students are expected to integrate and apply their prior learning to strategic decision-making in organisations. The Strategic Management and Decision-making course is designed to explore an organisation's vision and mission, examine principles, techniques, and models of organisational and environmental analysis, and discuss the theory and practice of strategy formulation and implementation, such as corporate governance and business ethics for the development of effective strategic leadership. |
| 8440 | Media and Social Networkingsites | 3 | This course covers the philosophy of social media marketing, followed by how to develop a social media strategy, tactics, social mobile and finally, how to pull it all together. Students will learn about online social networks, RSS, social bookmarking/tags, consumer-generated content, blogs/microblogs, pod/video-casting, social applications, widgets, mashups and wikis – and, more importantly, how to leverage these marketing channels for optimal results. |
(6)
| Course No رقم المساق | Course Name اسم المساق | Credit hours الساعات المعتمدة | Course Description وصف المساق |
|---|---|---|---|
| 8285 | Educational Psychology | 3 | Definition of educational psychology, its importance, the relationship of psychology with other sciences, problems faced by the teacher, student inputs, outputs of the education process, educational goals, educational goals, components of behavioral goals, learning theories and motivation and their laws, interpretation of learning curves, models of the learning process, education Exploratory, addressing educational and psychological problems. |
| 8295 | World Literature | 3 |